PulsePanels™ surveys effectively
take the pulse of your target audience to gain insights regarding attitudes, perceptions, and/or needs relevant to your key strategic initiatives. A tool used to quantify the dynamics of customer behavior, PulsePanels™ can be applied to:
- Brand personality identification
- Brand loyalty tracking
- Positioning testing
- Concept testing
- Message testing
- Sales material evaluation
- Physician profiling
- Product and competitor analysis
- Educational needs identification
- Clinical trial recruitment
- Program/meeting evaluation
- Employee attitude study
- Patient satisfaction survey
- Consensus building
In addition to focused
market research, PulsePanels™ can also be used as a
training tool to test the knowledge level of your sales team or as a platform for
assessing educational need among members of your target audience. Whatever your research challenge or learning need may be, we have the marketing, scientific, and technological expertise to deliver customized surveys that meet your needs, right on schedule and right on target.
Another area in which PulsePanels™ can be used is consensus-building applications, which employ the Delphi Method,1 an approach originally designed by the Rand Corporation to engage and bring high-level and strongly opinionated academics to consensus.
1The Delphi Method-An Experimental Study of Group Opinion. Norman Crolee Dalkey, Rand Corporation.
